Towards the end of the 1990s, the municipal administration of the town of Jesolo launched a large-scale programme of urban reorganisation and regeneration known as the “Master Plan ".

The study and development of the new plan was entrusted to one of the last century’s leading architectural figures, the Japanese architect Kenzo Tange.

The architect’s innovative plan meant that the start of the new century saw the conversion of old hotels into prestigious new residences, agricultural areas converted into residential ones, with new holiday villages offering avant-garde, quality services and the conversion of entire urban areas into vertical buildings called “The Towers”.

This large-scale project was very ambitious and unprecedented in the Veneto. It created a new 18-hole golf course, a new dock and launched the great idea of Jesolo’s “City of Music” X-Site, an enormous new area containing discos, bars and nightspots and well as ethnic and themed restaurants. 

With the completion of all projects already approved or under approval, Jesolo’s skyline is changing rapidly, with vertical urban development that is unprecedented in any other tourist destination in Italy.

The projects that have been completed, or are about to be completed include the Aquileia Tower, a 22-floor tower in Piazza Aquileia designed by Carlos Ferrater, the Piazza Drago Towers (two 24-floor towers), Merville - Casa nel Parco (22 floors designed by Goncalo Byrne), Jesolo Lido Village designed by Richard Meier and Orient35 designed by Aurelio Galfetti.

These new projects will join those already created at the end of the 1970s with hotels and residences of 10, 15 and 16 floors that at the time offered a futuristic vision of urban development.